And since we live in a mobile first world, distinctive typography has gotten even more important. So the form of these characters influence the way we receive a message. It makes a difference if I set these famous three words in different typefaces. Where do you feel loved? Different typefaces from top to bottom: Winsome by Laura Worthington, Helvetica by Max Miedinger, and Elliots by Emigre. And as Jason Pamental said in a talk “Type is never neutral“. It sets the tone of voice or the vibe for your project. And typography is the clothes your words wear. There is almost no website, app or digital product that exists without text. In this article I’ll cover why your font choice matters, why Open Sans is that popular, and where to find alternatives for more diverse typography on the web. And if you’re just using Open Sans you’re missing out on that. When something has so many views it can’t be bad, right? Wrong! Choosing a typeface is an opportunity for your website, app or digital product to show personality, be memorable and stand out among its competition. And I guess most people might use it just because it’s popular. However, there is nothing wrong about Open Sans specifically, my point is that it’s just overused, it’s the new Arial. Countless websites use it, including big brands like: IKEA (actually it’s Noto Sans, but they are almost the same), Chase Bank and WordPress (on the website until it’s 2020 redesign and switch to Recoleta). It ranks among the most popular Google Fonts with more than 1.5 trillion views in one year. Open Sans, Open Sans, Open Sans! It’s everywhere.
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